
The Challenge
As Irish SMEs adopt Artificial Intelligence, navigating the ethical and regulatory landscape is no longer optional—it’s essential for building trust and ensuring long-term success. With regulations like GDPR and the looming EU AI Act, using AI responsibly is a critical business function. A staggering 80% of Irish executives cite ethical factors like data privacy and bias as significant concerns.
Key Challenges We Address:
- Reputational Risk & Customer Trust: A single misstep in AI-driven data handling or decision-making can erode customer confidence and damage your brand reputation.
- Navigating Complex Regulations: Understanding and applying the intricate requirements of GDPR and the EU AI Act to your specific AI use cases can be overwhelming for SMEs without a dedicated compliance team.
- Avoiding Unintended Bias: AI systems can inherit and amplify historical biases present in data, leading to unfair outcomes and alienating customers if not actively managed.
Proactive governance transforms these risks from liabilities into an opportunity to lead with integrity.
Our Approach
Our Ethical AI & Governance service is delivered as a proactive and collaborative workshop designed to demystify the regulations and empower your team. We provide the tools and knowledge to create a robust governance framework that is practical for your SME.
Key Steps in Building Your Governance Framework:
- Educational Briefing: We begin by translating the complex legal landscape (GDPR, EU AI Act) into plain English, explaining what matters for your business and industry.
- Risk & Impact Assessment: We work with you to analyse your current and planned AI use cases, identifying specific ethical and compliance risks relevant to your operations.
- Policy & Framework Co-Creation: Together, we develop the core components of your Responsible AI Policy, establishing clear principles and guidelines for data handling, transparency, and human oversight.
- Defining Roles & Accountability: We help you establish clear lines of responsibility for AI governance within your team, ensuring someone is accountable for ongoing compliance and ethical best practices.
This hands-on approach ensures you leave with a clear, documented framework, not just theoretical knowledge.


The Outcomes
This service equips your business to adopt AI not just effectively, but ethically, turning regulatory obligations into a cornerstone of trust and a real competitive advantage. You will gain the confidence that your AI strategy is built on a responsible foundation.
Key Benefits for Your Irish SME:
- Operate with Confidence & Peace of Mind: Mitigate legal and reputational risks with a clear, documented governance framework that aligns with key regulations.
- Enhance Brand Trust: Demonstrate a powerful commitment to ethical AI use, strengthening relationships with customers, partners, and employees.
- Future-Proof Your Business: Get ahead of the curve by embedding best practices now, ensuring your business is prepared for the full implementation of the EU AI Act.
Expected Outcomes:
- A Custom Responsible AI Policy & Governance Framework tailored to your business.
- Clear, actionable guidelines for your teams on the ethical use of AI tools.
- A high-level action plan to address any identified gaps in compliance.
- An Executive Summary outlining your company’s commitment to ethical AI.
By integrating ethics from the start, you protect your business and build a stronger, more resilient brand for the future.
Fill out your details, andweI’ll be in touch to arrange a consultation and explore your project further.
Testimonials
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