The Challenge
Many Irish SMEs see the transformative potential of Artificial Intelligence, but struggle to translate that ambition into a coherent plan. In fact, with 90% of Irish SMEs operating without a formal AI strategy, it’s common to feel uncertain about the path forward. Without a clear strategy, AI adoption can lead to wasted resources, missed opportunities, and solutions that don’t align with your core business needs.
Key Challenges We Address:
- Paralysing Uncertainty: Knowing where to start, which AI technologies are relevant, and how to prioritise them for the best return.
- Fear of Misinvestment: Committing resources to AI without a clear, data-driven understanding of the potential costs, ROI, and tangible business impact.
- Compliance & Ethical Risks: Navigating the complexities of GDPR and the upcoming EU AI Act, and ensuring your use of AI is responsible and builds customer trust.
Our AI Strategy & Roadmap service is designed to cut through this complexity, providing the clarity and direction your business needs to harness AI with confidence.
Our Approach
We believe a successful AI strategy is built with you, not for you. Our process is a collaborative journey designed to align AI opportunities directly with your business vision, ensuring the final roadmap is practical, actionable, and uniquely yours.
Key Steps in Developing Your Roadmap:
- Discovery & Business Alignment: We start by deeply understanding your specific business goals, operational challenges, and competitive landscape through stakeholder workshops and interviews.
- Use Case Identification & Prioritisation: We work with you to identify and validate a list of potential AI use cases that offer the highest business impact, technical feasibility, and alignment with your strategic priorities.
- Opportunity & Risk Assessment: We analyse the potential benefits, costs, and risks for each high-priority use case, including crucial ethical considerations and compliance requirements.
- Strategic Roadmap Creation: We develop a phased AI adoption plan, complete with defined timelines, milestones, KPIs to measure success, and resource considerations tailored to an SME budget.
This structured process ensures your first steps into AI are confident, strategic, and directly linked to achieving your most important business goals.
The Outcomes
This service provides more than just advice; it delivers a tangible, strategic asset that empowers your leadership team to act decisively. We equip you with everything needed to secure buy-in, guide investment, and begin your AI transformation.
Key Benefits for Your Irish SME:
- Clear Strategic Direction: Move from AI curiosity to a confident, data-driven action plan that your entire organisation can get behind.
- Maximised ROI & Reduced Risk: Focus your investment on initiatives with the highest potential for tangible returns while proactively addressing compliance and ethical challenges.
- Sustainable Competitive Advantage: Position your SME to leverage AI for long-term growth and efficiency, building a true competitive moat.
Expected Outcomes:
- A comprehensive AI Strategy Document tailored to your business.
- A detailed AI Implementation Roadmap with actionable steps and timelines.
- A prioritised list of High-Impact AI Use Cases with clear business justification.
- Recommendations for Key Performance Indicators (KPIs) to measure success.
This service transforms AI from an abstract concept into a concrete, strategic asset, positioning your Irish SME to lead, not follow.
Fill out your details, and we’ll be in touch to arrange a consultation and explore your project further.
Testimonials
“Eamonn has been an invaluable partner in advancing Kerry Group’s B2B digital marketing initiatives. His comprehensive expertise in SEO, Google Ads, LinkedIn Ads, UX, research and analytics has resulted in substantial enhancements to our lead generation strategies. I highly recommend him to any prospective partner”
“Engaging with Eamonn has greatly exceeded our expectations. HIs expertise in advanced SEO, backed by a robust data-driven and evidence-based methodology, has significantly improved our online performance. We highly recommend his services to any organisation seeking intelligent and effective digital solutions.”
